Vivo Pakistan has officially kicked off the second phase of its CSR initiative, ‘Seize the Future’, reaffirming the brand’s commitment to empowering young minds and giving back to the society.
Lahore (UrduPoint / Pakistan Point News – 16th Mar, 2026) Vivo Pakistan has officially started the second phase of its CSR initiative, “Capture the future” Reaffirming the brand’s commitment to empowering young minds and giving back to the community. The new chapter of the program began with a holiday gift distribution event to children at SOS Children’s Villages, spreading joy and kicking off another year of impactful initiatives. These specially designed holiday gifts are designed to encourage art and creativity among children, inspiring them to express themselves and explore their imagination.
It was launched in 2025 in cooperation with SOS Children’s Villages Pakistan. “Capture the future” It is a three-year CSR initiative aimed at empowering underprivileged children by providing access to creative learning opportunities through mobile photography technology. The program focuses on developing children’s creativity, imagination and storytelling through photography and video. Vivo believes that technology can be a powerful tool to inspire young minds and help them see the world from new perspectives.
Under this initiative, children participate in dedicated photography and video workshops, supported by Vivo smartphones and organized creative educational programmes. These sessions encourage children to explore their surroundings, capture meaningful moments, and express their ideas through visual storytelling. The program also includes specialized training sessions, photography exhibitions, and creative activities aimed at building confidence and nurturing the talents of young participants.
The second year of the initiative begins in the spirit of celebration and generosity, as Vivo shares Eid gifts with children in SOS Children’s Villages.
The ceremony reflects the shared vision of both organizations to create meaningful opportunities for children and contribute to their personal growth and well-being.
Speaking about the initiative, he said: Mr. Mohamed Zuhair Shohan, Director of Brand Strategy at VivoHe said:
“At Vivo, we believe technology should create meaningful impact beyond innovation. Through ‘Capturing the Future’, we aim to empower young minds with creative tools that allow them to express themselves and explore their potential. As we begin the second year of this initiative with SOS Children’s Villages, we are excited to continue supporting children in capturing their dreams and building a brighter future.”
Ms. Saba Faisal, National Director of SOS Children’s Villages Pakistan, He also expressed his appreciation for the partnership.
“Our collaboration with vivo through the ‘Capture the Future’ program provides children with unique opportunities to learn, explore creativity and share their stories with the world. Initiatives like this play a vital role in helping children build confidence and develop valuable skills. Celebrating Eid with children made this moment even more special.”
during “Capture the future” Vivo continues to demonstrate its global commitment to social responsibility by combining technology, creativity and education to empower communities. As the initiative enters its second year, Vivo aims to expand its impact and inspire more children to discover and develop their talents Capture their future.